MAP Engenharia bets on Rebranding and new business areas

MAP Engenharia is launching a new corporate image to reflect its growth and entry into new market segments, such as construction, real estate and financial services. This rebranding, developed by Shift Agência, aims to strengthen the company’s specialisation and its ability to respond in a more effective and integrated way to the opportunities and needs of the sector.

MAP Engenharia’s new strategy involves the creation of a monolithic brand architecture that unites the different companies in the group under a common, modern and transparent image, capitalising on the brand’s established reputation. The aim is to ensure clearer and more effective communication, always with a focus on adding value for customers.

According to Adriana Coutinho, Marketing and Communications Director, “this transformation marks a new chapter in MAP’s history. We have resized the company and revitalised our brand architecture and image, always with a focus on delivering more value to our clients. I am very pleased with what we have achieved and I am confident that this change reflects our commitment to evolve and lead the market with boldness and consistency.

With the reorganisation into six new business areas, MAP Engenharia is strengthening its position in the market, offering a more comprehensive and specialised response to the construction, investment and real estate sectors. The new image will gradually be applied to all the company’s communication channels, including websites, social networks and newsletters.

The official presentation of this rebranding will take place on 2 October at the Cineteatro Capitólio in Lisbon.